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UX Books: How Customers Think

UX Zeitgeist Book Rank

# 4 5

out of 122 total books indexed
Last month: #48

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman Harvard Business School Press, 21 February, 2003
ISBN: 1578518261 Buy from Amazon

UX Book Index

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Amazon Sales Rank: 0.0% change over time
Nominations: 100.0% change over 
time
Blog Mentions: 100.0% change over time
Podcast Mentions: 100.0% change over time
UX Publication Mentions: 100.0% change over time
LibraryThing Collections: 1.3% change over time
LibraryThing Rating: 82.0% change over time

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Others on How Customers Think

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Mentions in Blogs (from Google Blog Search)

The Basics on the Health Care Facilities Scorecard
Posted August 26 02:33:00, 2008 in Making Money
The Basics on the Health Care Facilities Scorecard
Posted August 24 05:30:00, 2008 in Summer School
The Basics on the Health Care Facilities Scorecard
Posted August 18 19:36:00, 2008 in Free Games
Buying In: The Secret Dialogue Between What We Buy and Who We Are
Posted August 18 17:12:11, 2008 in My bookography
Marketing Metaphoria
Posted August 14 12:38:22, 2008 in Clean Change Company
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Mentions in Podcasts (from EveryZing)

TechOne: Sun breakthrough in processors; The back story on Microsoft DOS
Posted August 09 14:00:55, 2007 in EveryZing
TechOne: Sun breakthrough in processors; The back story on Microsoft DOS
Posted August 09 14:00:55, 2007 in EveryZing
TechOne: Sun breakthrough in processors; The back story on Microsoft DOS
Posted August 09 14:00:55, 2007 in EveryZing
TechOne: Sun breakthrough in processors; The back story on Microsoft DOS
Posted August 09 14:00:55, 2007 in EveryZing
TechOne: Sun breakthrough in processors; The back story on Microsoft DOS
Posted August 09 14:00:55, 2007 in EveryZing
See all 0 results...

Mentions in UX Publications (from Rollyo)

How To: Mental Model Diagramming 101 - Boxes and Arrows: The design ...
... are a basic visualization of how customers think about their goals and tasks as ... Mental models give us a clear depiction of what the users expectations of site ...
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Related to How Customers Think

Co-Purchased Books (from Amazon)

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers, by Bernd H. Schmitt, Bernd Schmitt
Why We Buy: The Science Of Shopping, by Paco Underhill
Priceless: Turning Ordinary Products into Extraordinary Experiences, by Diana Lasalle, Terry A. Britton
Emotional Branding: The New Paradigm for Connecting Brands to People, by Marc Gobe, Marc Gob, Sergio Zyman
Call of the Mall : The Geography of Shopping by the Author of Why We Buy, by Paco Underhill

Bookmarks (from del.icio.us)

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Tags (from del.icio.us)

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Co-occuring Books (from LibraryThing)

Marketing High Technology, by William H. Davidow
The MARKETING IMAGINATION, by Mortimer Levitt
Marketing Imagination, New, Expanded Edition, by Theodore M. Levitt
The Marketing Imagination, by Theodore Levitt
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services, by Anthony Ulwick, Anthony Ulwick

Similarly Tagged Books (from LibraryThing)

Building Strong Brands, by David A. Aaker
The 22 Immutable Laws of Branding, by Al Ries, Laura Ries
Consumer Behavior and Marketing Strategy: By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing), by J. Paul Peter, Jerry C. Olson
Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy, by Bill Stinnett
Operations Management: Meeting Customer's Demands with Student CD-ROM, by Edward M Knod, Richard Schonberger