UX Mindshare is a stunningly simple calculation (not to mention a total rip-off of Steven Johnson's Google mindshare). We calculate it by searching Yahoo! for UX-related documents, and then determining the percentage of those results that mention a participant's name or a topic that's been nominated.

While the name or topic change, the number of UX-related documents is a common constant for all of our UX Mindshare scores. That means all UX Mindshare Scores can be compared side-by-side.

Here are the terms we're currently searching to determine the total number of UX-related documents (feel free to suggest additional terms for the denominator by commenting below):

• user experience
• experience design
• information architecture
• usability
• findability
• interaction design
• information design
• interface design
• visual design
• graphic design
• knowledge management
• content management
• information management
• ux
• technical communication

Our intent with UX Mindshare is to show how much penetration each topic or person has in the broader world of UX. Most people have a score lower than one percent; four or five percent is considered pretty darned good.