Most User Experience practitioners know a couple of research methods fairly well and use them repeatedly, but very few have a strong grasp of the entire landscape of research and analytic methods or when to use which method. For example, despite publication of the method, few practitioners employ the use of desirability studies, a method of assessing which attributes a particular design possesses in the minds of the target audience. In addition, there isn’t a common understanding of when it is appropriate to harness the power of quantitative methods and when a qualitative approach will yield more useful insights, nor how they complement each other.

In this hour-long recorded Future Practice Webinar, User Experience Leader Christian Rohrer provides a framework for understanding and explaining different user research methods, delves into details on a few of the lesser-known methods, such as desirability and true intent studies, and discusses key insights to succeed in modern-day corporate environments. View a five minute preview on Blip.tv, and see notes from the live webinar's attendees in Twitter.

The Benefits

Christian Rohrer profiles examples of cutting edge user research from companies such as Yahoo!, eBay and Microsoft, and puts them into a framework to understand where they fit in. He will explain:

• How to classify user research methods in order to know when to use, them and how to explain this to stakeholders
• Why qualitative methods have unique advantages
• Desirability studies: how to assess designs and the attributes they possess in the minds of your users
• Corporate issues when faced with different forms of insight generation, like market research and web analytics
• Strategies for moving user experience design closer to the decision-making

What They're Saying

"A fast-paced overview of helpful UX/UED models and tools: extraordinarily useful for product managers, and also for executives who make decisions around product strategy and direction."
—Mary Walker, Business Consultant, Silicon Valley