Sarah Horton

Expert

…aciello Group. Sarah is co-author with Patrick Lynch of Web Style Guide, now in its third edition and translated into at least eight languages. She also wrote Web Teaching Guide, which in 2000 won the American Association of Publishers award for best book in computer science. Her third book, Access by Design, combines the disciplines of universal design, accessibility, and usability into guidelines for designing websites that are universally…

Marta Justak

Person

…ia, including television, radio, newspapers, magazines, and books—mostly as a writer and editor, but also as an associate publisher and literary agent. Marta has been a book packager for the past 13 years producing books for publishers, which involves working with authors to write the book and supervise development editing, copy editing, layout, design, proofreading, and indexing. She has produced hundreds of books, including children’s…

For Prospective Authors

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…where. Answer: We pay you more. Our royalties are higher than what you’d get elsewhere. And they’re worth more because—thanks to our cutting out the middleman—our margins are much better than those of traditional publishers. And thanks to our effective targeting and better margins, we can take on narrowly focused books that other publishers don’t think will sell enough copies to be profitable. Answer: We’re easier to work…

Content modeling: Making future-ready content possible

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…Blend Interactive How does the CMS fit in? When a content model is too complex or difficult to follow, it causes serious issues for those actually publishing and maintaining the content. In conversations with CMS experts and publishers alike, I’ve heard over and over the need for CMSes that make more sense for authors and editors—otherwise, we have no hope of them following them: “If you make assigning a story to a section a…

Radical Books from Prodigal Authors

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…comes to writing books, I can’t overemphasize the very old school approach of providing authors with great support from a human editor. As one of our authors put it just yesterday: I’m not sure why so many other publishers are axing their developmental editors; I don’t see any other way to ensure an experience that’s good for an author and, ultimately, readers. So a huge tip of the hat to Marta Justak, who has edited…

Happy birthday, UX Book Clubs!

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…an discuss books, network, and have a great time. And if there isn’t? Then start one; it’s incredibly easy. To help mark the occasion, we’re donating five of our books to the UX Book Clubs’ birthday contest. To enter, tweet the reason you love the UXBC and include the hash tag #uxbookclub2. Do it by November 24. And while we’re on the subject, remember that publishers like us are more than happy to give free stuff…

New packages, new pricing coming October 20

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…timized PDF file, designed to be printed on your own laser printer. It’s essentially the same thing we send to our printer, only with the toner-hungry elements removed. We think this is a sensible approach; so do smart publishers like O’Reilly and Pragmatic Programmers, who pioneered it. The cost of our current paperback + screen-optimized PDF package is US$36; facing increasing production costs, we are raising it slightly. But we…

Future Practice Interview: Kristina Halvorson

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…occur within most agencies and organizations towards treating content like a business asset and not an afterthought. Jeff MacIntyre has a very smart, common-sense approach to helping companies understand their identities as publishers—which, we all are, aren’t we? User experience managers need to explore ways in which content strategy can help establish (or, at least, contribute to) editorial standards and policies that deeply consider…

Indi Young’s Mental Models book is on the way

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…book’s printed edition (using a bound full-color prototype (printed by LuLu.com). The data gleaned from observing target readers perform common tasks and complete a post-test questionnaire was incredibly valuable; all publishers should be doing this. (We’ll be testing the PDF edition of the book later this month, and if you’re in the New York City area and would like to be a test subject, please let us know.) For now,…

We’re now more than a publishing company

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…ng an ecosystem of user experience expertise. At its center are the experts—at current count, 49—who can help you research and design better. Some are our own books’ authors, some have written excellent books for other publishers, and some are simply too busy to have written a book at all. What distinguishes them? Their combination of smarts and experience is simply without equal. Our role in this ecosystem is to provide the infrastructure…