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Why We Fail

Real Stories and Practical Lessons from Experience Design Failures

Why We Fail

A book in progress by Victor Lombardi. Publisher: Rosenfeld Media. Anticipated publication date: 2012

Just as pilots and doctors improve by studying morbid-but-fascinating crash reports and postmortems, user experience designers can improve by learning how products failed in the marketplace when the determining factor was experience design. As opposed to books that proselytize a particular approach to design, the case studies in Why We Fail will illustrate what teams actually built, how the products failed, and how we can learn from that experience.

Why We Fail will help you:

  1. Understand the key mistakes other teams have made so you don't repeat them
  2. Turn unavoidable failures into building blocks to be successful
  3. Create a team environment where failures are controlled and valuable

“Why We Fail” Blog

Cabin in the Woods, Days 4 & 5

Over the past two days I had a very productive day and a half. Then I think I reached my burn out point of being alone in a house and writing. 

Besides, that's just enough time to revert to bachelor pad habits. Not pretty, time to go home.

Cabin in the Woods, Day 3

Journalism can feel like hunting for treasure. Some days you do your research and find a few trinkets and you're satisfied, and sometimes you find big booty. Yesterday was one of those big booty days, when I pump my fist and realize the story is even better than I had planned.

I started a rule yesterday of No TV. While I need some chill time, it's dangerous to take a guy like me that usually doesn't have a signal and grazes on Netflix at home and lock him in a house with 200 channels and a nice LCD. Too many good movies, too many fun shows about hot cars. So No TV. That enabled the aforementioned booty finding and most of a new chapter.

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