Skip to Navigation | Skip to Content

Design is the Problem

The Future of Design Must be Sustainable

Design is the Problem

By Nathan Shedroff. Rosenfeld Media, March 2009.
ISBNs: paperback (1-933820-00-4); digital editions (1-933820-01-2)

<br />
Design is the Problem: The Future of Design Must be Sustainable

Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Design is the Problem explains:

  1. How sustainability isn't as difficult to understand and address as many would have you think
  2. Several of the leading frameworks and perspectives on sustainability
  3. How to insert sustainability into the development process that you're already using
  4. The many, practical strategies that make the products, services, and events you design and develop more sustainable—right now

“Design is the Problem” Blog

"Ecohol" packaging?



From PSFK: http://www.psfk.com/2011/07/ecohols-reimagining-alcohol-brand-packaging-with-tetra-paks.html

Designer, Jörn Beyer aka Jørn, based in Düsseldorf, Germany has revamped the packaging of major spirit brands, to see if people's product decisions would be affected by replacing their signature glass bottles with Tetra Paks. The resulting series called 'Ecohols' displays the labels of Jack Daniels, Absolut Vodka and Jägermeister on ordinary beverage cartons. What remains of the brand, is it just about the name, its contents, or the total package?

Beautiful and Informative Sustainability Diagrams



I was just introduced to Jason Pearson, who's work in diagraming various sustainability metrics and systems is fantastic. The website for his site, TruthStudio, shows several projects, articles, and diagrams. They are some of the clearest visual descriptions of the complexity of ecological impacts in product and service use that I've seen. In particular, one of the reports he authored, Design and Sustainability, should be required reading for any designer.

Blog Archive »

Buy Now:

$0 USD

Keep Up

Book updates via RSS feed

About Rosenfeld Media Books

What we publish, and how our books are different.