We couldn't have said it better ourselves. Miguel Jiménez wrote a blog post about the power of storytelling in interaction design and said:

Including a concise use of storytelling and sketching in User Experience processes can make a real difference. If a product is designed to communicate with users and interact, then communication is the base of the overall experience - improving communication and narrative skills should definitely improve acceptance and connection with users.

He goes on to talk about his own lack of skills in this area, and the workshops he's taking on digital journalism and creative narratives to improve them. We hope that Storytelling in User Experience Design will be exactly what Miguel is looking for. It's great to see so many people in UX getting interested in storytelling.

Occasionally, we hear that stories aren't appropriate in software engineering, or UX, or human factors, because these are scientific, engineering fields. When we talk about stories in user experience, we don't mean "make believe" or "made up" stories. It's a way of communicating, wrapping people and context and events into one package.

It's all about finding ways to talk about the big picture, not just the details.

Thanks, Miguel, for sharing your thoughts and your journey. And, we're pretty chuffed that you think of Kevin as an "eminence" in the field, too.