Better late than never! I totally forgot to post my slides from my presentation at the most excellent An Event Apart in Chicago (last August; guess it's been a busy fall!). Here they are (don't let the goofy typeface scare you; it happens some times with SlideShare):

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The talk went fine, though I'm not sure the web developer audience there knew or cared much about site search analytics when I started off. Hopefully at least a few more were interested by the time I finished...