Fresh from the Nielsen Norman Group's speaking tour, Rich Wiggins will be headed to Sydney in March to teach his day-long class for the wonderful people at Key Forums. I taught a Key Forums class two years ago; the production was top-notch, and the hosts and attendees were warm and engaging. I'd go back in a heartbeat.

Learn more about the seminar on the Key Forums site; details from the news release follow:

Search Analytics: Harnessing site search analytics to better understand and meet your user and customer needs

Hosted by Rich Wiggins
6th March 2008, Sydney

Rich Wiggins, the leading international Search Analytics expert, is coming to Sydney on 6th March 2008 to host this intensive one-day master class. Rich’s day job is at Michigan State University where he holds the position of Senior Information Technologist. He is currently working on his book, Search Analytics for your Site: Conversations with your customers, which he is writing with the world renowned Lou Rosenfeld (co-author of Information Architecture for the World Wide Web). This is the first time Rich has visited Australia to host such an event and it is not to be missed.

Search Analytics (SA) is a hugely valuable, and typically under-exploited, tool that can enable you to better understand your customers’ needs—in their own words—and then tune your search service, content, metadata and site navigation to meet those needs. SA is a powerful and often neglected method for improving search performance and overall site effectiveness.

To see a full copy of the brochure for this event, please email Helen Lewis (Helen.lewis [at] keyforums.com.au) or call on +61 2 9436 4255. Bookings can be made online at www.keyforums.com.au or via fax to +61 2 9436 2237.