Five reasons UX people need site search analtyics
- Balance: UX methodologies/practitioners are often quantitatively weak
- Legitimacy: Data-driven analyses make an impression on people hard to impress
- Cost: The data is available; the analysis scales well with available time
- Fidelity: The data is behavioral, real, and voluminous
- Comprehensiveness: Quantitative methods complement and help improve qualitative methods (and vice versa)