Advice on search suggestions
Eight great pieces of advice on managing suggestions (AKA best bets AKA recommended links) from Avi Rappoport. More than anything, Avi reminds us that suggestions "need active management and investment to keep them fresh and useful," including the obvious (e.g., link checking) and the not-so-obvious stuff (e.g., using search analytics to identify suggestions that plug your site's content gaps). Thanks for sharing, Avi!
–Lou Rosenfeld