Lou Rosenfeld is an information architecture consultant and founder of Rosenfeld Media. He has helped numerous Fortune 500s and other large, messy, political enterprises make their information easier to find. Lou is co-author of Information Architecture for the World Wide Web (O’Reilly & Associates; 3rd edition, 2006) regarded as the bible of information architecture, and has been a regular contributor to Web Review, Internet World, and CIO magazines. He is co-founder of the Information Architecture Institute and UXnet, the User Experience Network. Lou blogs at www.louisrosenfeld.com

Marko Hurst has spent over a decade at the intersection of user experience and web analytics. He created and manages the Web Insights Group at Roundarch. As a consultant, analyst, and thought leader, Marko has led engagements for analytics, enterprise web development, and business process initiatives for a variety of Fortune 500 companies. His current focus is on plugging the data gathering and reporting analysis gap with methods and tools that “humanize” data and generate consistent actionable insights. Marko also works with associative and predictive content targeting algorithms that adjust content based upon known user information and anticipated user actions. A New York City resident, Marko is a member of the Web Analytics Association, and blogs at www.markohurst.com.