By Louis Rosenfeld. Rosenfeld Media, July 2011.
ISBNs: paperback (1-933820-20-9); digital editions (1-933820-04-7)
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.
Just presented this one at the Web 2.0 Expo this morning. I've given versions of it before at SXSW 2011 and as part of last year's UIE virtual seminar series. As part of my program of continual improvement in presentation creation, I've beefed up the practical stuff. Hope you find it useful:
Another interview; this one by Kaitlin Pike of O'Reilly's Web 2.0 Expo (where I'll be speaking on site search analytics on October 12).
And a really nice review of the book by someone for whom I, over many years, gained endless respect—even if he had dissed the book—Martin White of Intranet Focus. Yay!
By the way, if you have something to say about the book (nice or otherwise), it'd be swell for you to post it to the Amazon page.
