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Mental Models

Aligning design strategy with human behavior

Mental Models

Resources

What Your Boss (or Client) Should Read

How-To & Why-To

Get Stakeholders to Understand This Method Run the Project Segment Audiences by Behavior Recruit Participants Find Out What Makes People Tick: Gather Stories Comb Through the Transcripts Group the Data Format the Model Slot Content Beneath the Towers Derive Information Architecture & Design Short-Cut The Process Employ the Model Over the Long Term

Presentations

Templates & Scripts

Appendices

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