It looks like Nate Bolt and his team of superheroes has resurrected the User Research Friday event this year! The topic of presentations that afternoon will be whether we have any examples to point to where user research has transformed something --rather than just made it "great." I'll give a brief presentation on how a few mental models have completely changed thinking at a few organizations, plus we'll have a few books to raffle off. The cover price for the afternoon is really, really cheap, so if you're in San Francisco, you ought to show up for all this goodness.