Six Sigma and UCD
Six Sigma is a Total Quality Management (TQM) method for reducing defects and, additionally, increasing the quality of a product. I am definitely not a Black Belt Six Sigma Practitioner, nor actually any Belt. (They have evocative titles for their practitioners.) I am familiar with the methodology through clients who have been engaged in Six Sigma Voice of the Customer projects. Voice of the Customer (VOC) is a Six Sigma process for gathering user input for product design, mainly through surveys, focus groups, and feedback channels. There are critics who muse that VOC might restrict the creativity of product design teams, but that is another discussion. I have seen VOC used to assess customer satisfaction–a technique somewhat related to usability testing the product, foregoing the process of observation in lieu of gathering self-reported usability data. If an organization has participated in a VOC project, then they are likely to possess willingness to reach out to customers. This can be an asset when you set out to create a mental model. Organizations that do not have this experience may have to overcome a natural reluctance to reach out and contact users. The difference between VOC and the mental model technique is that you will be getting to know the customer in a deeper way.
Comments
I think you're right to emphasise the fact that companies that undertake VoC under a Six Sigma framework are indeed showing a propensity to reach out to the customer. I would go further and emphasise the opportunities that lie with companies implementing quality frameworks (and building quality control capabilities). Any such framework provides a perfect opportunity for the introduction of UCD/human-centered practices and relevant ISO standards bridging design, ergonomics, and quality.
There is of course another path of engagement and that is the path of design. Quality (and risk) control and Design are perhaps the two main landscapes of user-centered design.
Posted by: Faruk Avdi | August 9, 2007 5:45 PM
Faruk, I hadn't considered this, and it makes sense. If an organization is undergoing a process change such as implementing quality or design frameworks, it could definitely be an opportunity to introduce the idea of reaching out to real customers to understand them better. Thanks for your perspective.
Posted by: Indi Young | August 9, 2007 6:52 PM