Yesterday's Adaptive Path Newsletter (07-Feb-08) contains an interview that Kate Rutter conducted with me recently. We explore the uses of a mental model and Kate comes up with such gems as, "It’s almost like the foundations of the city," and "a company can recognize the difference between customer language and internal language." In the interview, I also touch upon whether or not it makes sense to syndicate mental models. Can you reuse a mental model for a particular audience segment for multiple businesses that serve that audience segment?