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Mental Models

Aligning design strategy with human behavior

Mental Models

In My Hands!

Guess what just arrived at my doorstep? A box of my books! Time to pop open the bottle of champagne!

I did a little dance, carried the very heavy box to the kitchen and put it on the counter.

(box on kitchen counter)

I grabbed the scissors, and cut open the tape. Inside were 50 individually shrink-wrapped books. (Shrink wrap?!?) I grabbed one--it was thicker than I expected. (I wrote all this?)

(pulling a book from the box)

I ripped off the plastic and opened it up. It was such a strange feeling to actually see my words in print! I kid you not, a shiver passed through my bones. I grinned. I flipped through the pages.

(paging through the book)

The first thing I thought was, "Gee, the tiny fonts in the images look good. I was worried it would be too small. Allison and Liz both assured me it would be fine, and they were right." Then I noticed all the green in the book. Yay, green! My favorite color (being born on St. Patrick's Day). I love how the full green pages that mark the chapters are visible on the edge of the book as you page through it, so you can skip to the next chapter pretty easily. Lou's clever little iconography at the top of each chapter page that indicates where you are in the book and how thick each chapter is corresponds directly to the experience of holding the book and looking at the thin green page-edges of each chapter. Wow. And then, of course, I found an error, excuse me--errata, on page 95 in the table about prioritized key business objectives. The "ne" in "business" is not bold like the rest of the word. Oh, that's not a bad error to find! Then I studied the cover again and noticed for the first time the gradations and transparencies in the lines that Jason Kernevich at The Heads of State drew. It looks like it has more depth in print. Cool!

And last, there's that book smell. You know how a new book smells? It smells like a bookstore and settling down to absorb a new experience, to read some new adventure. Except I've read this book a hundred times--just not in print. With the book smell. I think I'll go sit down with it now.

Comments

Congrats Indi!! I'm really glad for you :)

Thanks for mentioning my name in the acknowledgments. I'm glad I was able to help.

Congrats!

I see there's a PDF and the book itself is on Amazon, but unlike Jorge, I have a Kindle. Is there any intention of making this available via the Amazon Kindle store?

/geek

Great news! Congratulations Indi, I know from experience it's a huge relief to finally have it in hand and know there are no more last minute edits coming down the pipeline. :)

Thanks everyone! :)

As for the question about the Kindle, I checked with Lou about that. We think we'll wait a bit before releasing a .azw (Kindle proprietary) format version of the book. On Amazon's site, they say they are working on supporting PDF's on the Kindle. They say:

"PDF conversion is experimental. The experimental category represents the features we are working on to enhance the Kindle experience even further. You can email your PDFs wirelessly to your Kindle. Due to PDF's fixed layout format, some complex PDF files might not format correctly on your Kindle."

So, I think another six months will have this thing sorted out, one direction or another. If you do try emailing the PDF of my book to your Kindle, could you post whether it worked well or not, for the sake of other readers? Thanks so much!

Congratulations, Indi! I know you've worked on and waited on the book for awhile...and now you have it. In fact, now, I have it, too :) Got copies for my team as well.

It is what I'd hoped and more...practical, yet grounded in experience as well as theory. I know this'll be a standard in our field for a long time. Way to go!

Hey Indi,

What is the meaning of the cover image on your book? Thanks!

I imagine it has to do with alignment, like aligning all those sticks in the image. Probably the designers, The Heads of State, received the title "Aligning Design Strategy with Human Behavior" and just riffed off that. I'm not sure.

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