Jeremy Yuille has been working with the Australian Broadcasting Corporation (ABC) on a project to give viewers and listeners around the country a chance to upload their own content. Why would people upload their own content? The most cited reason for doing such a thing is, "it's a place to display my work," followed by "give my work a chance of being used by the ABC" and "get recognition from the ABC." So Jeremy and his team (Chris Marmo, Reuben Stanton, Marius Foley) put the mental model together of various types of contributors, analyzed it in terms of how to support them, and created a site. Best of all, the team is sharing their work with the world.

Note how Jeremy, being a communications designer, reformatted the diagram to show mental spaces and towers as foundations to the boxes, rather than as headers. Jeremy blogged the details of this project here.

Team Twitter handles:
Jeremy Yuille @overlobe
Chris Marmo @kurisu
Reuben Stanton @absent