By Indi Young. Rosenfeld Media, 2008.
Available in paperback and digital package (1-933820-06-3), digital (PDF) edition (ISBN 1-933820-19-5)
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.
"Indi Young’s mental models are the perfect way for your team to integrate your user’s perspective into your design. Indi has written a comprehensive guide for anyone who wants to make use of this power design technique. I’ll be giving this book out to all of our important clients and insisting they make it part of their process."
—Jared Spool, CEO & Founding Principal, User Interface Engineering
Mental Models is available in full-color paperback and digital (PDF) versions. Substantial supplemental content is available on this site, and all of the book's images can be downloaded from Flickr.
Hi, Indi's publisher here. The good news is, of course, that Indi's book has been very well-received since its publication last February. The bad news is that, um, we've run out.
Don't fret; you can still order the digital edition. And if you'd like to order the paperback, new ones will be available to ship in two to three weeks. Sorry for the inconvenience!
The folks behind Web Directions, Maxine Sherrin and John Allsopp, decided this year that they didn't have enough to keep them out of trouble, so they decided to launch a print magazine called Scroll. (Yeah, so what do you do when you're bored, huh?) I was delighted to be invited to contribute an article to the first issue about the fine difference between having "intelligence" about a group of people and really figuring out what makes them tick. Pick up an issue if there are any left!
P.S. In theory all articles in the print version of the magazine will appear online after something like three months. So if you can't get a copy, keep checking the site.
