Blog Archive

October 12, 2011: The Truth About Webcam Eye Tracking (8 comments)

By now everyone has probably heard of webcam eye tracking. If you haven't, it is exactly what it sounds like - detecting a person's gaze location using a webcam instead of a "real" eye tracker with all the bells...

June 15, 2011: Eye Tracking Without Eyes (22 comments)

"Participant-free eye tracking" has been around for a while but is still attracting quite a bit of attention. Websites such as EyeQuant, Feng-GUI, and Attention Wizard allow you to upload an image (e.g., a screenshot of a web page)...

May 18, 2011: The Most Precise (or Most Accurate?) Eye Tracker (2 comments)

To keep up with the developments in research and technology, I have a Google Alert set up for "eye tracking" OR "eyetracking" OR "eye-tracking." The daily email comes to my Inbox at 11:30am, just in time for my browsing...

April 25, 2011: You Are a *Real* Eye Tracking Researcher If... (0 comments)

A part of you dies every time you see a heatmap in place of proper data analysis. You have in fact asked an eye tracker manufacturer to remove the heatmap feature from their software. (They didn't.) You used to...

April 20, 2011: Don't Boo the Eyeballs (3 comments)

Writing about writing isn't hard but the problem is that when you're writing, you have no time to write about that. That's my eloquent excuse for why I haven't posted anything here in a while. I just finished Chapter 3....

March 1, 2011: What Eye Tracking Can't Do (1 comments)

As I'm finalizing Chapter 2 (whew!), I'm noticing that we are sometimes so focused on explaining to others what eye tracking can do, that we have a hard time verbalizing what it cannot do. I'm specifically referring to the insight...

February 10, 2011: To Track or Not To Track (8 comments)

I decided to tackle Chapter 2 first -- "To Track or Not To Track" -- the most controversial question when it comes to using eye tracking in our field. UX practitioners who have an opinion about eye tracking appear...

January 20, 2011: It's Chilly in Chicago (0 comments)

It's supposed to be -21°F with the wind chill tonight, so I better get this first blog piece out before my brain completely switches to preservation mode. Every Chicago winter is cold and yet people talk (mostly complain) about it...