Eurostar Card Sorting Case Study—Etre

Etre was engaged by Eurostar to help redevelop its global web presence. An important part of the programme involved assisting Eurostar in redesigning its global information architecture that serves as the backbone of the company's main website and as a template for the company's 27 country- and region-specific websites too.

This case study outlines:

• the goals of the study
• how Etre chose content from over 11,000 content items
• the recruitment of participants across three countries and three demographic groups
• the analysis process—a combination of statistical and qualitative analysis
• other activities used to support the card sort and provide input for the project
• key findings from the user research activities (including the card sort)
• measuring the overall success of the project

Read Eurostar card sorting case study

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