Eurostar Card Sorting Case Study

Posted by Donna Maurer on September 12, 2007 | Comments (0)

Eurostar Card Sorting Case Study

Etre

In September 2005, our company—Etre—was engaged by Eurostar to help redevelop its global web presence. Eurostar is the high-speed train service that connects the UK with mainland Europe and has been named "World’s Leading Rail Service" at the World Travel Awards every year since 1998.

The project was extremely ambitious in nature—the main objectives being to make significant improvements to the usability of the company’s various websites; to introduce a host of new travel booking features; and to incorporate a new global brand identity—in a timeframe of just six months.

An important part of the programme involved assisting Eurostar in redesigning its global information architecture—a taxonomy that serves not only as the backbone of the company's main website, www.eurostar.com, but as a template for the company's 27 country- and region-specific websites too. In order to ensure that the redesigned version was as user-friendly as possible, we decided to make card sorting an integral part of the redevelopment process.

Card Sorting: Mistakes Made and Lessons Learned

Posted by Donna Maurer on September 12, 2007 | Comments (1)

UX Matters have a new article on card sorting, by Sam Ng: Card Sorting: Mistakes Made and Lessons Learned.

It is a great article, not about how to do card sorting, but about different situations in which Sam has applied card sorting and clients' expectations of it.